holoh Talk with Holo

The operating system
for modern grower
shippers

Integrated Farm Management and ERP platform that replaces fragmented workflows with real-time coordination and optimization across teams and partners.

Connected by the work. Grounded in the field.

One unified platform
for your entire operation

Coordinate and optimize across agronomic, operational, and financial outcomes

Planning & scheduling

Align planting plans with demand across internal and external growers.

Field operations

Turn plans into work orders. Keep teams connected as work happens.

Harvest forecasting

See what will be available, and when, with crop models and scouting.

Harvesting

Connect field availability, harvest work and customer demand.

Plant operations

Follow the harvest through cooling, packing and inventory.

Sales & fulfillment

Match customer commitments with expected supply and finished inventory.

Irrigation & nutrition ETc and nutrition modelling, planning and task management

Built with industry leaders

Developed side by side with leading growers and experienced advisors across the U.S.

Growers

Norwich Meadows Farm
The Chef's Garden
Roth Farms
Buurma Farms

Advisors

Ben Palone
Ben PaloneSr. Director of Automation & Commercialization
Western Growers
Josh Roberts
Josh RobertsFormer VP Global Ag Development
Taylor Farms
Eric Morgan
Eric MorganFounder
Rooted Holdings

Former VP
Braga Fresh

Operating models

Designed for the way specialty-crop businesses operate

Explore Holo for your operation.

Grower-shippers

Connect planting, field operations, harvest and sales.

Explore

Custom growers

Coordinate customer crop plans, field work and costs.

Explore

Shippers and marketers

Coordinate grower supply, harvest availability and demand.

Explore

Greenhouse and nursery operations

Manage propagation, production, crop work and inventory.

Explore

Teams and functions

Find Holo for your team

01 / Plan with confidence

Production planning built for complex operations

Replace fragile spreadsheets and legacy databases with one trusted planting and field record. Connect commercial demand, planting decisions and expected harvest across internal and external growers.

Holo compares candidate fields with allocation scores, soil-related reasons, available acreage and crop history
Suitability, explained. See the score alongside the constraint behind it.The field in context. Compare available acreage with existing crops and timing.Demo data · Open image to inspect
Holo allocation timeline places proposed broccoli planting alongside existing crops, field preparation and harvest windows
See the sequence. Field preparation, crop growth and harvest share one timeline.Find the next window. Review a proposed planting alongside existing crops.Demo data · Open image to inspect

Align production with demand

Build planting plans around sales forecasts, customer commitments and required harvest windows.

Explore production planning

Coordinate production across growers

Allocate production across internal and external growers, with shared visibility into plans and updates.

Explore grower coordination

Optimize field allocation

Match plantings to fields based on availability, crop rotation, soil fit and operational constraints.

Explore field allocation

Forecast harvest availability

Combine days-to-maturity (DTM) or growing degree-day (GDD) models with scouting updates, keeping sales informed as expected quantities and timing change.

Explore harvest forecasting

02 / Work from the same information

Workflows that connect all your teams

Teams work from the same operational picture, so a change in one area informs decisions in others. Connect planting updates, crop health, field work and costs—without chasing information across separate systems.

Holo satellite map connects field boundaries, crops and operational status with field records
See where things stand. Field boundaries and status bring the operation into focus.Keep the context. Crops and field records sit alongside the map.Demo data · Open image to inspect
Holo product availability compares orders, inventory, harvest work orders, field supply and shortages or surpluses
Demand beside supply. Orders, inventory and harvest work orders share one view.Know what needs attention. The balance highlights shortages and surpluses by product.Demo data · Open image to inspect

Automate work order generation

Easily generate work orders from planting schedules, templates and configuration. Coordinate field prep, planting, irrigation, applications and harvesting from the same plan.

Explore field operations

Keep plans and teams in sync

Work-order progress and changes automatically update the planting schedule and dependent tasks. Teams can subscribe to app, SMS or email notifications for the changes that matter to them.

Explore team coordination

03 / Model crop needs

Automate irrigation and nutrition modelling

Bring crop, field and application data into connected models, so your team can evaluate water and nutrient needs without rebuilding the calculations manually.

Model nutrient availability through the season

Combine soil tests, fertilizer applications and configurable crop-uptake assumptions to track modelled nutrient availability against target ranges.

Explore nutrition modelling

Keep agronomic decisions in your hands

Adjust assumptions and application plans to explore how the modelled balance changes.

Explore irrigation

04 / Learn from every crop

Make every planting inform the next

Connect harvest results with the decisions, field work and growing conditions behind them. Compare fields, varieties and seasons—and use what you learn to improve the next planting.

Explore crop performance analytics
Holo harvesting overview displays crop quantities, revenue, input and labor costs, rent and gross field contribution
Review harvested quantities alongside costs, revenue and field contribution. Demo data · Open image to inspect

Connected records

Traceability and food safety, connected to the work

Explore food safety & traceability

Automate sampling and test-result imports

Automatically generate sampling work orders and import results for water and tissue testing, including pre- and post-harvest pathogen tests for STEC, E. coli O157:H7 and Salmonella.

Streamline signatures and timestamps

Handle signatures and timestamps within test-result and work-order workflows, reducing manual document preparation.

Simplify compliance enforcement

Configure requirements to block work or warn teams, and notify the right people when a compliance breach occurs. Requirements can include pre-harvest inspections, pathogen test results, water-test compliance, REI and PHI.

Holo field app pre-harvest inspection links planting 16 and field 21 to worker-facility and field-condition checks
Open the planting’s inspection from its harvest task. Demo placeholder · iOS app running on Mac · Open image to inspect
Holo irrigation task flags an out-of-compliance water source beside estimated water volume and duration
See a water-source warning in the irrigation task itself. Demo placeholder · iOS app running on Mac · Open image to inspect

At your pace

Start with the workflows you need. Keep the systems that work

A connected platform, introduced in stages

Begin with the workflows that matter most to your operation and expand over time. You don’t need to replace everything at once.

Plan the connections around your operation

Work with Holo to connect the business systems, field data and services you want to retain, with integrations scoped as part of implementation.

Work with Holo

See Holo work across your operation

Walk through how Holo connects your growers, field teams, harvest and sales.

Talk with Holo